The development trend of China's animation ip development-taking the ip development of Shanghai Art Film Studio as an example

In recent years, Chinese animation has developed rapidly. At present, domestic in the market. The box office of animated films generally risen, with box-office hits such as "Nezha" and "The Return Great Sage". Shanghai Fine Arts Film Studio is a very important part development history animation. rapid "Internet +", relying on new communication technologies methods, changes have taken place various fields film creation, distribution publication. this way, concept IP was born, now Mei constantly transforming from traditional to IP-oriented trend its own innovating operation mode cultural industry social environment. This paper aims analyze IP-based China, rationally discuss problems challenges encountered attempt describe promotion methods “IP+”-based China. future trends.